The value of standard LinkedIn messages

Last week I updated my LinkedIn profile with my new role which is one of my favourite LinkedIn updates 😉 When you update your profile you can decide if you want to share this with your network or not. I always share this update with my network since this is a great trigger to get profile views. And as we all know, profile views can lead to interesting new connections…

So far so good you might think. Well, there was something interesting that happened after I updated my profile. My LinkedIn mail inbox exploded, but unfortunately not in a nice way. I received more than 100 standard LinkedIn messages saying; Congrats on the new role. This might sound like a good thing but it was not. Because I received so many standard messages I lost interested. I was interested in the personalised messages but not in the standard ones. The personalised messages made me reply, I checked people’s profiles and even started interesting conversations. I still remember every person who wrote a personalised message but I can’t remember any person who sent me a standard message.

Don’t get more wrong, I do appreciate that people make the effort to click on “say congrats” but it made me realise again how important a personalised message is. I believe there is more value in sending a low number of personalised messages than sending a high number standard messages. When you experience something that you don’t like, try not to do the same to other people. Learn from it and use in your own activities.

Remember that a job change is a great reason to reach out to people. C-level people who change jobs are more likely to buy new products and services. But also keep in mind that sending a standard message has the same value as sending no message, in fact, it might even be worse.

In this case, I used my job change as an example but we should never send standard messages to people. Not when we connect with people, not when for somebodies birthday and not when people change jobs. Maybe we should ask LinkedIn to remove these standard messages, what do you think?

With love, from Dublin…

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