A lot of people think you only need a good personal brand when you want another job. And of course, your personal brand will help you to get your new job faster and easier. But your personal brand helps you as well to grow your own knowledge, to engage with other professionals in your area or to get a promotion in the company you work for. You personal brand helps you to be more successful with your own business, in your own careers and even in your daily job! These 10 tips help you to improve your online personal brand.
Tip 1: What do you want to be known for?
Before your can built your online personal brand it is important that you have a very clear understanding of what you want to be known for. What type of industry experts are you? What can others learn from you? This might take some time but it will help you to grow a strong online brand.
Tip 2: A professional LinkedIn profile
Your LinkedIn profile is one of the most important parts of your online personal brand. More and more people prepare for meetings, interviews or even before they pick up to phone by spending time on your LinkedIn profile. Make sure your profile is complete and update to date.
Tip 3: The results when people Google your name
Have you ever Googled your own name? What are the first results? And are you happy with these results? Make sure you remove old inactive or not relevant profiles that show up when people do a Google search for your name. These old accounts can break your online personal brand! Quick win but very important!
Tip 4: Your social media accounts
Check your active social media accounts as well. Do you have private profiles or public profiles? Make sure that your public profiles only contain content you want to share with a wider audience. When you use your social media channels to grow your network make sure all settings are set up right.
Tip 5: Be active on social media
A complete LinkedIn profile is not enough. The only way to grow your online brand is by being active across multiple social media channels. But make sure you pick the right channels. Where are similar professionals active and what do they share on these channels?
Tip 6: Start blogging
Blogging is one of the most powerful ways to grow your personal brand. It is a great way to share your knowledge and to create unique content. Blogs help you to find a new job easier but also to become an expert in your industry.
Tip 7: Interact with other professionals
Social media and online branding is not only about sharing content. It is really important that you interact with other professionals. Like content, share your opinion and start conversations. This will help you to come on top of peoples mind.
Tip 8: Quality over quantity
Quality is more important for your online brand than quantity. Make sure that all the content you share is of good quality and relevant for your audience. Don’t spam and make sure you share content consistent.
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With love, from Dublin..