Social Media & Sugar Free
LinkedIn pages are a key element of your social media strategy. Whether you are a small startup or a massive enterprise, people will search for your company on LinkedIn. This means you need to make the right impression on your page. Pages admins know that the page needs to be complete and up to date…
After almost 4 years of living in Dublin, it is time for me to leave the place that feels like home. Dublin is an amazing city to live in and I highly recommend people to move to Dublin. In the last 4 years, I’ve learned a lot about living in Dublin and about living abroad.…
Instagram is growing fast. This means, there is a good chance your buyer is active on the platform. B2C companies have already seen this opportunity and use Instagram as a fully integrated channel to sell their products, B2B companies still struggle. I believe Instagram is as massive opportunity for B2B companies as B2C companies. The…
Sometimes people complain to me about what they see in their LinkedIn feed, they tell me it is not interesting or relevant to them. This is surprising because the content people see is heavily influenced by the people they are connected to. (Excluding ads here…) This means you can influence the content you see when…
Social Selling is here to stay. A lot of people start to see this and a lot of people start to act like real social sellers! I’m a big believer in the importance of social selling for every professional. But like every other social media tactic, social selling is changing. Change is a good thing…
A couple of disclaimers before I share my experience with you. I don’t like the word diet, it’s a negative word that doesn’t motivate or inspires people but in this blog I use it to explain my way of eating. I share my experience around eating plant based, results might differ from your experience since…
Social Media needs to be at the heart of every company. Social Media profiles are the face of a company and are represented in every department (HR, Sales, Support, Marketing ect) Unfortunately in a lot of companies, Social Media is still an afterthought. Social advertising budgets are often based on the investment that’s left over…
A lot of B2B companies understand they have to use Social Media to grow their business. But Social Media Marketing is much more than sharing social media content or running ads on Facebook or LinkedIn. A lot of B2B companies still seem to think that Social Media Marketing is just a tick box. When you…
I’m writing this blog post after a very warm and sunny weekend. When people think about Ireland and Dublin (especially people who never been here) they think about rain. And yes, I think the weather is one of the things I complain to most about in Dublin. But is this because the weather is so…
Although I don’t believe followers are a true reflection of successful social media usage, I am interested in influencers with thousands of followers. Influencer marketing is booming and a lot of people see the opportunity to build their online personal brand to have an (extra) income or to achieve other social media goals. What a…